Action and passion united


Mercedes-AMG
Sales Training


Mercedes-AMG Sales Training | The focus is on theory and practice – but above all on emotions and the passion for AMG. An AMG GT4 in one of the training rooms on the race track.

Our assignment

Businesses whose sales figures skyrocket so rapidly in such a short time need to secure a fresh supply of perfectly trained sales people. Nationally and internationally. Mercedes-AMG needed to develop and implement a scalable sales training scheme that imparts comprehensive knowledge by means of theory- and practice-based tuition modules and strengthens identification with the brand.

Mercedes-AMG Sales Training | The focus is on theory and practice – but above all on emotions and the passion for AMG.  The participants drive in the convoy on country roads and gain on road experience.
Mercedes-AMG Sales Training | The focus is on theory and practice – but above all on emotions and the passion for AMG. The participants at the briefing on the race track.

Mercedes-AMG Sales Training | The focus is on theory and practice – but above all on emotions and the passion for AMG. A large fleet of AMG vehicles is available for the participants.

Our idea

A concept characterized by efficiency and emotion, consisting of web-based tuition as well as driver training sessions and technology seminars held in Germany and abroad. Networked, modular, and interdependent. A system that would take the enthusiasm and expertise of Mercedes-AMG’s salespeople to a new level. And in record time, of course.

Our job

First Affalterbach, then the whole world. Every year we bring more than 500 prospective sales experts to AMG’s headquarters. After all, you cannot get any closer to the brand. First-hand experience of development and production and direct interaction with the “performance” specialists go hand in hand with theoretical and active driving modules. For those a little further up the career ladder, we organize annual performance training for around 600 sales people on an international racetrack and on guided tours. Here, too, the focus is on theory and practice – but above all on emotions and the passion for a very special brand.


Mercedes-AMG Sales Training | The focus is on theory and practice – but above all on emotions and the passion for AMG. The participants in one of the training rooms at a theory workshop.
Mercedes-AMG Sales Training | The focus is on theory and practice – but above all on emotions and the passion for AMG. The participants and their trainer stand around one exhibit.
Mercedes-AMG Sales Training | The focus is on theory and practice – but above all on emotions and the passion for AMG. The participants get into the cars for a practical workshop on the racetrack.