Stroke of Genius 2.0

New Mobility

Our assignment

Electric mobility and connectivity. Two terms, two different levels of knowledge between creators and consumers. On the one hand: technologies, synergies, efficiency and sustainability. On the other: lack of expertise, lack of overview and corresponding reservations. This discrepancy prompted us to create a broad-based communication platform. The objective: to provide information and to exchange views on the latest New Mobility business models, products and services. Breaking down barriers and closing knowledge gaps. Creating access. Directly, from B to C.

Our idea

We believe that outstanding work should be rewarded – with the GENIUS, Germany’s New Mobility & Connectivity Award. An award for intelligent solutions around which we build a stage to bring together what belongs together: companies and target groups, products and users, supply and demand. With the  GENIUS, we are also establishing a brand that will convey knowledge and enthusiasm about New Mobility over the long term.

Our job

Strong partners can make a good idea even better. With the Handelsblatt Media Group as co-initiator and other well-known companies as sponsors, we were immediately able to win enthusiastic supporters and contributors to the new New Mobility Award. Our nationwide, cross-media campaign was promptly followed by countless applications, which clearly show how great the industry’s desire is for more public attention. A top-class jury finally chose the winners of the GENIUS Award.

For the second time, we presented the GENIUS Award at a festive and innovative awards ceremony – this time in conjunction with the Handelsblatt Autogipfel in the Porsche Museum.