On the one side the brand, on the other the dealers. And us in the middle – the agency tasked with getting 2,500 international dealers to commit to the strategy and the latest Mercedes-Benz models, so that both together can once again take the number one spot in the premium segment of the automobile industry.
No attempt to ascend the summit is made without a base camp. Even if the highest municipality in Europe was the ideal starting point for such a venture. Switzerland’s Davos and its surrounding mountains became an impressive backdrop and an emotional setting from which to tackle the climb to the top together.
Summits were nothing new for Davos. That was until the Mercedes-Benz Dealer Event came to town. Staging the event under the motto “To the top,” we transformed – together with our agency partner “Agentur für Markenträume” – the town and its mountain peaks into the stronghold for the car manufacturer. The famous ice stadium, the cultural and gastronomic scene, the infrastructure – in short, the whole of Davos was under a very special lucky star for a number of days. It became the stage for strategies, vehicle presentations, driving experiences, workshops, networking, and lots of inspiration.