Race for the most loyal customers


Mercedes-AMG
AMG Driving Academy


AMG Driving Academy | 'The World’s Fastest Family'.  A red AMG GT C on the race track.
AMG Driving Academy | 'The World’s Fastest Family'. Three AMG GTs behind each other on the race track.
AMG Driving Academy | 'The World’s Fastest Family'. An AMG GT on a beautiful road through the mountains crossed by horses.

Our assignment

To go all out. Again and again. For 10 years. That is the assignment of the AMG Driving Academy. And ours is to continually develop the quality and quantity of this brand experience platform and to take the fans’ fascination with AMG to new heights.

AMG Driving Academy | 'The World’s Fastest Family'. Aerial view of a frozen lake on which a race track made of snow and ice is prepared.

AMG Driving Academy | 'The World’s Fastest Family'. Two red AMG GTs face each other in a pit on the race track.

Our idea

To grow. Why not exploit the full potential of the AMG Driving Academy and develop a whole circuit of experiences from a single event? With a comprehensive customer journey and several points of contact that make the spirit of the brand, of this brand, an intense experience for as many of its admirers as possible.

AMG Driving Academy | 'The World’s Fastest Family'. A convoy of AMGs drives a beautiful road through the mountains.
AMG Driving Academy | 'The World’s Fastest Family'. Two white AMGs on a race track of snow and ice.

Our job

From almost the very beginning, we have been one of the driving forces that have played a decisive role in growing “the World’s Fastest Family” to its present size and greatness. In a very short period of time, we have made a key contribution by turning a few hundred participants into several thousand and expanding what had been just a handful of events into around 700 event days per year. On ice and snow, on famous racetracks, on the most beautiful roads in the world – and far away from them, too – we helped shape and influence the AMG Driving Academy. As overall organizer and key communicator, as planner and doer – always with strong partners at our side.