Highlighting your potential.
Our love of live communication is the key to our energy.
We face new challenges and together develop new and exciting solutions.
We make live communication proactively free or consistent after your briefing.

The ZET DNA

As a full-service partner in live communication, we cover an extensive range of activities.

Our DNA is project management. We have been demonstrating this for 14 years in complex and sensitive event projects with the highest management attention:

  • Management conferences
  • Product presentations & roadshows
  • Training events
  • Investor & finance events

We have particular expertise in the field of active driving events, as well as dynamic and static vehicle presentations and training.

Top companies in the automotive, consumer goods, finance and services sectors rely on the highest standards of information security and compliance. This is also reflected in the forthcoming Tisax certification (based on ISO 27001).

Whether Stuttgart, Düsseldorf, London, Madrid, Davos, Shanghai, New York or Dubai – the locations of our events are as international and multifaceted as our clients.

It’s all about making it happen. And having fun doing it

But that’s not enough for you – or for us! That’s why the areas of creation, conception and consulting – with interior design, staging, media production and graphics – as well as workshop design and change communication are now absolutely on an equal footing with our other areas of expertise.

In recent years, we have also built up a strong expertise in digitally multiplying live experiences. Digital or hybrid event formats have also become an integral part of our range of services.


zet:project. is an event agency in Stuttgart / Fasanenhof.

What else we can do

Our portfolio is rounded off by the development of our own products and formats in the field:

  • New mobility (Link: Mission Begeisterung)
  • Digital marketing (Link: ZET Digital Marketing)
  • Innovative staging tools (Link: www.aumovis.com)
  • Change communication & workshop design (Link: ZET Change Day)

All this because we’re never ready to simply accept the status quo, but are committed to always taking things further.


Since 2006 openness and a good sense for people and business opportunities have shaped the agency zet:project.

Nonplusultra nonkonform

To this day, the agency with Meike and Volker Zetsche is being headed by its founders – but in the meantime the responsibility has been spread over many shoulders. Since 2006, openness and a good feeling for people and business opportunities have been shaping the agency. Approaching challenging tasks with uncompromising professionalism and a binding passion – all this is required and lived by each individual, every day. With this team spirit, we manage to work with the best for the best – time and time again.


Built on reputation, stability, and excellence

  • Alfred Kärcher GmbH & Co. KG
  • AMAG Automobil- und Motoren AG
  • AUDI AG
  • Daimler AG
  • DEKRA SE
  • Deutsche Post AG
  • Dr. Ing. h.c. Porsche AG
  • Fiat Group
  • Hyundai Deutschland GmbH
  • Henkel AG & Co. KGaA
  • IMG Live USA
  • Lancia Deutschland GmbH
  • Match Hospitality AG
  • Mercedes-AMG GmbH
  • Mercedes-Benz Bank AG
  • Mercedes-Benz Schweiz AG
  • Mercedes-Benz USA LLC
  • Shanghai Auditoire Marketing Strategy Company Limited
  • Sony Deutschland GmbH
  • Opel Automobile GmbH
  • Pico TBA Consulting Group Ltd
  • UBS AG
  • UniCredit Bank AG
  • Volkswagen AG